Media Relations Strategy and Executions

OBJECTIVE

1. The most mini media mapping with varieties of characters and forms (print, electronic, online portal, blog, social media, etc.)
2. Encourage participants to be able in formulating an appropriate strategy media relations and applicable in accordance with the purpose of organizational communication/company.
3. Encourage participants to understand about media monitoring technique, clipping, analysis, tracking and reporting.

OUTLINE MATERI

1. Media Relations between Theory vs Fact

• Pictures of Media Development in Indonesia
• Definition of Media Relations (between Theory and Fact)
• Character and How The Media Work between Theory and Fact
• The Media Relations Work between Theory and Fact

2. Strategy Arranging/Media Relations Concept

Simulation preparation of concept/media relations strategy that appropriated to the purpose of communication organization/company

3. Press Statement

Arrange communication message to media and how to distribute it in communicative, informative, well targeted and effective way

4. Planning of Media Relations Activity

• Media Release
• Media Briefing
• Media Tour
• Press Conference
• Etc

5. Media Monitoring

• Media Clipping
• Media Content Analyst
• Media Tracking (Count The PR Value & Ad Value)
• Project Media Report

6. Simulation

• Press Conferences (Audience: Press from Mass Media)
• Release Writing
• Media Tracking
• Etc

TRAINING METHOD

Presentation

Discussion

Case Study

Evaluation

FACILITY

Training Kit

Handout

Certificate

Lunch + 2x Coffee Break

Souvenir

Pick Up Participant (Yogyakarta)

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