Effective Marketing Strategy

PENDAHULUAN

Effective Marketing Strategy merupakan salah satu mata rantai penting dalam strategic business plan. Kemampuan menganalisis peluang dan persaingan dalam bisnis akan menjadi modal dasar penyusunan perencanaan dan strategi pemasaran.

OBJECTIVE 

• Memahami konsep dan implementasi market strategy & planning
• Mampu melakukan brand scorecard analysis
• Mampu melakukan strategic SWOT analysis
• Mampu melakukan effective marketing strategy

MATERI

• Key traits of Successful Brands Long-Term
• Strategic business planning process
• Critical  planning steps & the overall process
• Analysing  the Brand Scorecard
• Consumer  Insight Process
• Elements of a Business Analysis
• Completing a Strategic SWOT analysis
• Building  the overall business strategy
• Core  company competencies
• Identifying  key brand growth drivers
• Developing  sound annual objectives, strategies, and tactical plans
• Functional objectives & strategies: focusing the overall marketing strategy
• Developing the activities plan, determining budgets and setting controls

TRAINING METHOD

Presentation

Discussion

Case Study

Evaluation

FACILITIES

Training Kit

Handout

Certificate

Lunch + 2 X Coffee Break

Souvenir

Pick Up Participant

Form Pre-Registrasi

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