Employee Branding Strategy for Talent Acquisition

February 26, 2026

Jadwal Pelatihan Employee Branding Strategy for Talent Acquisition

Tanggal	Tempat	Kota
12 - 13 Maret 2026	-	Jakarta

Employee Branding Strategy for Talent Acquisition

DESKRIPSI Training Employee Branding Strategy for Talent Acquisition

Employee Branding Strategy for Talent Acquisition adalah program pelatihan intensif yang dirancang untuk membantu organisasi membangun employer brand yang kuat dan menarik talenta terbaik. Peserta akan mempelajari bagimana cara menyusun Employee Value Proposition (EVP), mengoptimalkan strategi digital, serta mengintegrasikan branding ke dalam proses rekrutmen secara terukur. Melalui pendekatan praktis dan berbasis studi kasus, pelatihan ini membekali peserta dengan kemampuan mengintegrasikan employer branding ke dalam strategi rekrutmen, mengoptimalkan media digital, serta menetapkan KPI yang terukur.

TUJUAN Training Employee Branding Strategy for Talent Acquisition

Setelah mengikuti pelatihan ini, diharapkan peserta mampu :

Memahami konsep dan peran Employee Branding dalam strategi Talent Acquisition
Menyusun Employee Value Proposition (EVP) yang kuat
Mengintegrasikan employer branding dalam strategi rekrutmen
Mengoptimalkan media sosial dan platform digital untuk employer branding
Mengukur efektivitas strategi employer branding

MATERI Training Employee Branding Strategy for Talent Acquisition

1. Introduction to Employee Branding

Konsep Employee Branding
Hubungan Employee Branding & Talent Acquisition
Peran Employee Advocacy
Candidate Experience sebagai bagian dari branding

2. Employee Value Proposition (EVP)

Komponen EVP : Compensation & Benefits, Career Growth, Work Culture, Purpose & Impact, Work Environment
Teknik menggali employee insight
Menyelaraskan EVP dengan visi & misi perusahaan

3. Digital Employer Branding Strategy

Strategi konten employer branding
Personal branding recruiter & hiring manager
Social recruiting
Employee generated content

4. Integrasi Branding ke Proses Talent Acquisition

Talent attraction funnel
Job advertisement yang employer-brand-driven
Recruitment marketing strategy
Candidate journey mapping

5. Measuring & ROI Employee Branding

KPI Employer Branding
Talent Acquisition Metrics (Time to Hire, Quality of Hire, Cost per Hire)
Tools analytics & reporting
Continuous improvement strategy

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Topik Training	: Employee Branding Strategy for Talent Acquisition
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