Training Online – Creative Packaging

DESCRIPTION

Package design plays a crucial role in the development of a brand’s identity. In this course, learn how to approach a package design project, and create a memorable design that accurately reflects your brand and stands out from the competition.

You will learn the elements of packaging design while covering a wide variety of packaging methods and materials. The focus of the course is in using the design process to create practical, commercially appropriate packaging designs. The emphasis is on selecting the appropriate packaging form and material. Graphic design of packaging will be covered in this course, but is not the focus of this course.

COURSE CONTENT

1. Why is Packaging Important?
2. Introduction to the Design Process and How it Relates to Creating Successful Packaging
3. Principles of Communication Through Packaging Design
4. Cardboard Packaging Design Materials, Techniques and Process
5. Designing Other Forms of Packaging (Example Blow Moulding, Thermoformed, Foam)
6. Color Considerations
7. Materials, Texture and Finishes
8. Shelf Appeal and Consumer Response
9. Mockup and Prototyping Techniques
10. Designing Bottles and Containers
11. Demonstration of Packaging Design Tools and Software
12. Sustainability and Packaging Design
13. Future Packaging Innovation

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