Training Online – Communication and Public Relation Intensive Study

WHAT TO EXPECT

This extended training format covers a range of different PR and communication skills. It is designed to develop fully rounded communications professionals.

BENEFIT

After this course you will be able to:

• Understand how the media are organised, and how journalists think and wor
• Engage confidently and effectively with journalists
• Plan a communication campaign using practical tools
• Apply and adapt 10 universal platforms for creative PR
• Prepare venues, resources, materials and spokespeople for a press conference
• Navigate and manage interpersonal dynamics in important encounters
• Develop enhanced PR writing skills to amplify the impact of everything that you write
• Write powerful and newsworthy press releases quickly and instinctively
• Adapt and develop texts for the different needs of readers on the Web
• Create an internal communication strategy for your organisation

COURSE OUTLINE

This course covers the following modules:

• Essential media relations
• Creativity in PR
• Press conference management
• Directing strategic events
• Protocol, etiquette and hosting
• Writing for the media
• Press release writing
• Writing for the Web
• Internal communication
• Advanced communications and PR management

Form Pre-Registrasi

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