Marketing and Branding Strategic

BENEFIT

1. Mampu meningkatkan kompetensi professional Bidang Brand Marketing Strategy
2. Memiliki kemampuan, memahami konsep, prinsip, tujuan Brand Marketing Strategy
3. Memahami konsep dan implementasi Brand Management
4. Mampu mendesain Brand yang sukses
5. Mampu mengaudit dan mengevaluasi Brand
6. Mampu melakukan perencanaan media untuk Brand Equity
7. Mampu melakukan perencanaan promosi untuk Brand Development
8. Dapat menerapkan proses Brand Marketing Strategy di dalam pekerjaan untuk mencapai target

COURSE OUTLINE

1. Concept Marketing and Brand Management

• What is Brand Management
• The Primary Responsibilities of Brand Managers
• Trends in Brand Management
• The Benefits Strong Brands Deliver to Organizations

2. The Brand Management

• The Brand Management Process
• Element of Brand Loyalty

3. Steps to Helps Brands Connect Emotionally to Their Customers:

• Develop Success (Re)position a Brand
• Create and Manage a Strong Brand Identity
• Develop a Brand Identity System and Standards
• Develop a Powerful Brand Tagline
• Publicity and Word-of-Mouth Marketing to a Brand’s Advantage
• Using Blogs and Other Social Media to Build Brands

4. Develop a Strong Brand Marketing Plan:

• Marketing Tools And Techniques
• Use Internal Communication, Education and Training and Organization Design to Align The Organization in Support of The Brand
• Develop a Brand Building Organization and Transform Employees into Enthusiastic Brand Champions

5. Conducting Brand Audit and Brand Equity

6. Measurement of The Asset Value of a Brand

7. Managing Brand Using Point-Of-Sale (POS) Data in Managing Brands

8. Qualitative and Quantitative Brand Research Methodologies and Approaches

TRAINING METHOD

Pre Test

Presentation

Discussion

Case Study

Post Test

Evaluation

FACILITIES

Training kit

Handout

Certificate

1x Lunch & 2x Coffee Break

Souvenir

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